These days it’s not enough to to see your favourite team play their game and cheering them on their way to victory. Today, it means buying the latest program. Wearing the latest football shirt and looking like a walking advertising board for your favourite team. Collecting signed sports memorabilia in the UK is a massive industry in itself and is built on the sale of sporting merchandise relating to your favourite team.
Today’s merchandise isn’t designed to last a lifetime. English football shirts change every season and have two or three away football kicks that also change every season. Generally old sportswear is chucked towards the back of the wardrobe as junk, cluttering up your house before discovered and then thrown out because it is outdated and old.